Unaccustomed to being at the center of a marketing campaign, Nikola Jokic had to play the game to promote his signature shoe: the JOKER 1.
« I love it, I couldn't be happier. Not just the shoe, but everything else. They created it especially for me. It's all the details… It's really incredible. They showed respect and I appreciate that “, he enthuses during an event organized by the Chinese company “361 Degrees”.
Downside, with the design of his new shoe, the Nuggets pivot keeps… losing his wedding ring. Since he got married, the interior has indeed had the habit of tying his shoes with his ring.
Two lost rings…
« I have a wedding ring on my shoe because it's family, something very important to me. They are always by my side. I just want to show them love. It's something that belongs to me. No one can take it away from me “, he explained last year in an interview. “No one” no, but his new shoe does.
Because his signature shoe contains a small pocket, on the tongue, so that Nikola Jokic can slip his wedding ring into it. Except that this pocket is not a safe…
« I lost my ring. My wife gave me another ring and I lost it too! I think I'm not going to use this little part (on the top of the shoe). I'm sad, but I lost her, I lost her ».
Nikola Jokic, however, says he is a fan of his “crown” logo with his initials and his number 15: “ It's simple, it's a little hidden, but it still describes me. »
