How did Princes William and Harry become beauty influencers in spite of themselves?

How did Princes William and Harry become beauty influencers in spite of themselves?
How did Princes William and Harry become beauty influencers in spite of themselves?

Princes William and Harry probably never thought they would become icons of the beauty world. However, the two men have been at the heart of a trend for several weeks, despite themselves. Her name ? THE “boyfriend blush“which can be translated as”boyfriend’s blush“. On TikTok, videos dedicated to this trend continue to flourish. We owe it to a professional makeup artist named Mallory Osses. She claims to have been inspired by the two brothers.

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William and Harry’s cheeks, a true Source of inspiration

Concretely, how does the “boyfriend blush“? The principle consists of making up your cheeks using a blush. Except that here, you should not hesitate to have a slightly heavier hand. Be careful, the goal is not to fall into an atmosphere clownish, even carnivalesque. You must first know how to measure the quantity of blush.boyfriend blush” according to the rules of the art, it is advisable to apply the product from the cheek towards the nose, before blending upwards, downwards and outwards from the face. According to the make-up artist, the “boyfriend blush” gives us “good looks, but above all a young and sporty look“.

Mallory Oses explains in one of her videos that she got the idea for this name thanks to William and Harry. “When we think of boyfriend blush… we have to remember the pink on Harry and William’s cheeks which descends on the face“. When we look at photos from the mid and late 1990s, we can indeed see that the two brothers, then teenagers, had particularly rosy cheeks during official outings. We could have believed that blush had been deposited there.

A trend already present on red carpets

On TikTok, many videos show young women testing the “boyfriend blush“. According to Charlotte Knight, founder and CEO of Ciatè London, cited by Vanity Fair, this technique “suits all face types as long as you concentrate on highlighting the cheek, for a look that is anything but overdone“. Proof that this beauty trend is all the rage, stars have recently adopted it on the red carpets, notably during the MET Gala. We have compiled the most extravagant looks from the event in this article.

This is the case of the model Gigi Hadid who did not hesitate to give color to her cheeks in a make-up and a hairstyle giving her the false air of Marylin Monroe. The singer Tyla, who caused a sensation in her Balmain sand dress designed by Olivier Roustaing, also gave in to the trend.boyfriend blush“. Will this trend also be present on the red carpet of the Cannes Film Festival which began on May 14? Bets are off.

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