The average CO2 emissions of Bmw group France in 2024 fell by 12%. Going from 89 g/km per vehicle put on the road to 78 g/km. Below the threshold of 81 g/km set by the CAFE standard. Will the result be the same across the whole of Europe?
The optimism displayed by the managers of BMW France suggests that the group will be in the lead at the European level. “The average emissions rate will undoubtedly be higher than that of France” predicts Vincent Salimon, president of BMW group France, but BMW will respect the CAFE standard. The imminent publication of the consolidated figures (January 28) leaves little doubt as to the fact that the German manufacturer respects its legal commitment. “We are ready”, underlines Vincent Salimon. This is thanks to the strong increase in electrification of sales.
Electric but not only
Electrified models represent nearly 47% of the group's total sales (BMW/MINI). The BMW brand is recording a record with 67,148 registrations in 2024 (+12.7%) and growth of +95% in its sales of electric models (16,922 units) in France. With a 3.9% (+0.5%) market share, the Bavarian manufacturer records a historic record for a premium brand on the national market.
The complete renewal of the MINI range with three 100% electric models (Cooper Electric, Aceman and Countryman Electric) has made it possible to expand the customer offering to represent 30% of the product mix in 2024. Which does not prevent the brand will lose 30.6% of its volumes (19,566 units) in 2024. Guillaume de Sazilly, CEO of Mini accounts “double sales of electric cars in the first quarter of 2025” and thus have the necessary assets to bounce back in 2025.
Finally, in France the group (BMW/MINI) recorded a decline in its volumes of 1.2% (86,714 units) on a national market down 3.2% last year.
-If electricity proves to be a strong growth driver, the group still intends to continue to defend its multi-energy strategy and play a driving role in the decarbonization of mobility. Nathanaëlle Heinrich, BMW France sales director, calls for tackling not only future vehicles in circulation but also “at the rolling stock” current. “There are 40 million cars on the road in France, the average age of which is close to 12 years”. And to promote the most recent used vehicles including “CO2 emissions are 25% less than ten years ago” as an element of decarbonization of the rolling stock. A hydrogen model should also be marketed by 2028. A multiplication of offers to meet the demands of a wider audience?
The French market can return to its pre-Covid level
While the national market has contracted around 1.7 million vehicles sold, BMW group France is optimistic for the future. Until we glimpse the possibility of “finding a French market with 2 million vehicles sold annually. Or its pre-Covid level. An improbable scenario in the short term in light of current political and economic conditions.
As for possible American customs duties imposed by Donald Trump, the manufacturer wants to be calm. “We have developed our production locally for local markets”, explains BMW. Most cars sold in the United States are manufactured in Spartanburg, South Carolina. The group's largest factory in the world. Still! The group says “favorable to free trade which allows for the advancement of technologies and the market ». After a 2.3% decline in its global sales in 2024, BMW wants the world to remain open to better move forward and remain the leader in premium brands.
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