Marjane is now investing in local distribution to face competition from the Turkish hard discounter BIM. “This competition has particularly impacted the Marjane group, leader in mass distribution in Morocco,” estimates the magazine. Young Africa. The Moroccan group launched a new chain of local supermarkets called Marjane City at the end of 2023.
Built over an area of approximately 350 m², these small-scale points of sale meet the daily needs of an urban and demanding clientele by offering a wide range of essential products and a quick purchasing process. They also offer a café area where customers can eat or take a coffee break at any time of the day, creating a real meeting place for local residents.
Read: Boost for Marjane City
Marjane Group was founded in 1990. In addition to Marjane, the group has other brands such as Acima supermarkets and stores specializing in household appliances, Electroplanet. Today, it has 150 stores spread across 30 cities and employing 12,000 people. Its annual turnover amounts to more than 10 billion dirhams.
-Read: Marjane forced to close two stores in Marrakech
Its competitor BIM plans to invest one billion dirhams (96.7 million euros) over the next three years. The Turkish brand has reached nearly 800 stores in Morocco.
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