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Happy customers light up the BlackOut boutique in Marly

Today, Karine Geinoz devotes herself to management and employee training. She supervises the managers and their teams, ensuring that everything runs smoothly. However, she started at BlackOut thirteen years ago as a salesperson, and she still loves sales. When she visits stores, she sometimes likes to stay a little longer, simply because she enjoys customer contact: “Sales, you have to want it. You have to like this contact, this service. You have to have, I think, that little something that makes you like reaching out to people. »

Karine understands that thanks to the Internet, people’s lives have become easier. However, for her, nothing replaces human contact and the pleasure of welcoming a person who enters the store, even without the intention of purchasing. At BlackOut, each saleswoman welcomes you with a smile, delighted to offer you attentive service: “It’s our little extra, which means that we have very regular customers. Over time, we get to know them and they appreciate our welcome even more. Our customers always come back with great pleasure! »

The manager and her assistant have been there since the opening of the brand in Marly. Customers often come back for them, because they have become essential figures, the very soul of the store.

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Karine joined BlackOut after her apprenticeship and has never left the company, she feels so good there. When she was manager of the Châtel-St-Denis boutique, she managed to create an exceptionally close-knit team: “We regularly organized aperitifs or weekend outings. Spending a good day with colleagues with whom you get along well is a real pleasure!” At BlackOut, the atmosphere is truly family, both between employees and management. Karine strives to transmit this spirit to her colleagues so that they can in turn communicate it to clients. This is what she teaches managers in training: everyone should feel welcome. She favors a warm welcome upon entry, so that each customer immediately feels at ease. Even if the customer does not need help, he knows that he can count on salespeople who are available, friendly and discreet. It’s a dynamic service: “For example, during fittings in the cabin, we always remain available, even if we have other tasks to accomplish. If a size doesn’t fit, we’ll look for it, the customer doesn’t need to come out of the booths a thousand times. »

The BlackOut team ensures that each customer feels comfortable and chooses their clothes in a relaxed and family atmosphere. Here, you will not meet a saleswoman who wants to sell at all costs, but an attentive advisor, capable of adapting to your needs, whether it means giving you space or being proactive. according to your expectations. As Karine sums it up so well, “happy customers brighten our days. »

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