Electric car news
A page is turning in the history of the American automobile. The legendary Ford Mustang, symbol of muscle car culture since 1964, has just ceded its throne to its electric version. The 2024 sales figures mark a watershed moment in the automotive industry, revealing a profound transformation in consumer preferences.
A revolution in the Mustang range
The Mustang Mach-E reached a historic milestone with 51,745 units sold in 2024, surpassing for the first time 44,003 copies of its thermal cousin. This exceptional performance represents an increase of 26,9% compared to 2023, while sales of the gasoline Mustang show a decline of 9.5%.
The Mach-E now stands out as the second best-selling electric SUV in the United Statesjust behind the Tesla Model Y. This commercial success confirms the relevance of Ford’s strategy, which dared to electrify one of its most emblematic icons.
Ford’s commercial performance in 2024
| Model | Sales 2024 | Evolution vs 2023 |
|---|---|---|
| Mustang Mach-E | 51 745 | +26,9% |
| F-150 Lightning | 33 510 | +38,7% |
| E-Transit | 12 610 | +64,4% |
The entire Ford electric range shows remarkable results. The manufacturer has sold 97,865 electric vehicles over the year, i.e. an increase of 34,8%. The last quarter of 2024 proved particularly dynamic with 30,176 salessetting a new quarterly record.
Ford’s commercial offensive to democratize electric vehicles
To support this growth, Ford is deploying an aggressive commercial strategy called “Power Promise”. This initiative includes:
- L’installation free of charge from a domestic charging station level 2 for any purchase of an electric vehicle
- A technical assistance service available 24/7 dedicated to electric vehicle owners
- A proactive troubleshooting program to ensure optimal customer experience
This offer, extended until 31 mars 2025aims to remove the remaining reluctance of consumers regarding electric mobility. The manufacturer focuses on practical daily advantages, such as having a fully charged vehicle every morning.
-The global electrification of the Ford range
In total, Ford marketed 285,300 electrified vehicles in 2024, including 100% electric, hybrid and plug-in hybrid models. This performance places the manufacturer ahead of its direct competitors General Motors and Stellantis on the North American market, confirming its leading role in the energy transition of the automotive sector.
The trend observed in 2024 marks an irreversible shift in consumer preferences towards electric mobility, even for iconic models like the Mustang. This development reflects the ability of traditional manufacturers to reinvent their icons to respond to current environmental challenges.
Written by Albert Lecoq
Specialist in electric car buying guides, I am passionate about new technologies and am a strong supporter of the adoption of electric technology and sustainable mobility.
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