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Consumption: the Migros brand disappears in neighboring

ThoseCross-border consumption

Migros stores become U: “Our customers will judge our new pricing policy”

The sign of the orange giant is being replaced by that of U in Haute-Savoie and Ain. The general manager of the French subsidiary of Migros Geneva presents the changes.

Published today at 11:36 a.m.

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Swiss

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