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The second-hand watch is declining but growing faster than the primary market

Published on January 16, 2025 at 06:01. / Modified on January 16, 2025 at 11:06.

2 mins. reading

The correction was inevitable. The watchmaking experts from the Deloitte agency are categorical, the second-hand watch was mounted too quickly and too high for it not to fall. This is one of the conclusions of the third part of the analysis of the watch sector in 2024, devoted to the phenomenon of the second market – after India and female customers. The negative trend reported in the study is not entirely new. According to the Watchcharts.com website, which has maintained its own benchmark index since 2017 (WatchCharts Overall Market Index), the specialty peaked in March 2022 and has been falling since then.

The index in question is made up of the evolution of the average resale price of 300 models produced by “the top 10 luxury brands”. In March 2022, it reached its peak at over $62,000. It was at $42,000 on January 13, 2025, the date of the most recent reading. That’s a decline of almost 30%. A severe correction, but which does not erase a brilliant history: +64% between January 2017 and January 2025.

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