In 2025, a famous ready-to-wear brand has decided to make a major change that will shake up the sector. Discreetly, it recently reinvented its loyalty program. This marks a turning point in its relationship with its customers.
A big change for this brand
The loyalty program, called “En famille”, was created to offer much more than just a discount on purchases. As the PointsdeVente media outlet points out, this program is distinguished by its desire to “create a true community of members who share common values”.
Among these values, there are solidarity, conviviality and sharing. This system allows customers to work together. And this, whether they are family members or close friends. This will allow them to reach reward levels faster.
Each member can invite friends and family to share or receive points. This therefore reinforces the community and collaborative aspect of this program. The brand has decided to focus on mutual aid. And this, by allowing families to help each other to maximize the benefits.
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Users can send each other points to to reach higher levels faster. This brings a fun and interactive side to the program. “Each customer can invite their loved ones – whether by heart or blood – to send or receive points in order to reach higher reward levels more quickly”explain our colleagues from PointsdeVente.
The main novelty of this loyalty program lies in the variety and ambition of the rewards offered. Not only will customers be able to enjoy discounts of up to 20% on their next purchases, but they will also have access to unique experiences.
Big news
These experiences, offered in a catalog of more than 15 categories, include family leisure activities, sporting activities or cultural visits. This change aims to offer concrete and accessible rewards.
And this, particularly for families, in response to a difficult economic context. The gifts in question? A wide range of activities ranging from family leisure activities to sporting activities or cultural visits”explains the brand.
These activities will allow families to enjoy precious moments together. This reinforces the idea of solidarity that the firm wants to convey. On the other hand, be aware that these Benefits are only reserved for the best customers.
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In fact, the program provides four loyalty levels. Namely: Super, Top, Fantastic, and Exceptional. To obtain these ambitious rewards, you will have to reach at least the “Top” level.
The brand affected by this big change? Kiabi. The firm also wants to allow customers to manage their points and rewards independently. An intuitive platform has been created for a seamless experience.
And this, so that customers can follow the evolution of their loyalty. They will also be able to access their benefits and manage their account at any time.
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