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At CES 2025, artificial intelligence leaves screens and invades the physical world – rts.ch

AI is embodied in robots and connected objects at the Consumer Electronics Show in Las Vegas, which closes its doors Friday evening after a week of innovations. The high mass of tech will have attracted 150,000 professionals who came to discover the latest technological advances, with a marked trend towards physical AI.

The marriage between robotics and artificial intelligence marks this 2025 edition of CES. This fusion, called “physical AI”, allows artificial intelligences to interact concretely with their environment. Industrial robots can now perform delicate tasks, such as picking a flower.

The star of the show? Ropet, a robotic pet that can connect to ChatGPT. Designed to provide an emotional presence, it targets people who cannot have live animals. It has all the advantages of a living animal, but without the constraints, its creators boast.

Ropet, a robotic pet that can connect to ChatGPT, is the star of the 2025 Consumer Electronics Show in Las Vegas. [KEYSTONE – SARAH PARVINI]

AI becomes more discreet but more useful

Gone are the days when artificial intelligence was integrated without any real thought. Manufacturers are now favoring concrete applications, such as Asics, which uses AI to scan customers’ feet and print perfectly adapted 3D shoes.

Asics uses AI to scan customers’ feet and 3D print shoes that fit perfectly. [RTS – Pascal Wassmer]

Exit the metaverse, make way for XR (mixed reality). Ray-Ban Meta connected glasses, allowing instant translation and navigation, are so successful that they are out of stock in the United States. The objective: superimpose virtual elements on the real world, such as directional arrows projected on the ground.

Switzerland shines with its innovations

Around thirty Swiss start-ups are exhibiting in the space dedicated to young startups. Among them, E-skimo is causing a sensation with its tracked skis for hiking. The Basel start-up Nutrix also stood out by winning an innovation prize for its at-home cortisol sensor.

The Swiss start-up E-skimo caused a sensation at CES 2025 with its tracked skis for hiking. [RTS – Pascal Wassmer]

The show also reveals more unexpected innovations, such as an AI odor analysis system for the detection of illicit substances at customs, or even sensors placed in oysters or mussels to monitor the quality of the oysters in real time. water.

Pascal Wassmer

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