Casablanca is about to vibrate to the rhythm of Imperial Week 2025 a unique event that shakes up traditional formats to offer complete immersion in the world of communication, marketing, media, digital and events. From January 27 to February 2, professionals will come together to explore the major transformations that are redefining these key sectors.
Placed under the theme « The Paradigm Shift – Business.People.Tech » this edition highlights the evolution of consumer expectations, technological breakthroughs and the central role of humans in brand strategies. At a time when traditional models are running out of steam, this event serves as a platform for reflection and action to rethink priorities and respond to the challenges of a changing world.
For a week, Imperial Week will offer a rich and varied program: thematic sessions, participatory workshops, masterclasses and side-events will allow you to explore the latest trends and share inspiring experiences. Among the highlights, the trophy presentation The Stars which will reward the most notable campaigns of 2024, and the closing gala bringing together decision-makers, talents and professionals from the ecosystem.
The ambition, however, goes beyond the event framework. With a completely redesigned website, lesimperiales.com becomes a true collaborative hub, offering archives, case studies and testimonials from the most innovative Moroccan brands. This portal, designed as a valuable resource for new generations, is accompanied by the creation of Circles et Thematic clubs extending the reflections throughout the year.
Among the flagship initiatives, the prospective study Maroc2035 explores the transformations to come for Moroccan brands, professions and consumers, offering a strategic vision on the future of the market.
« Imperial Week 2025 is not just an event; they embody a movement », Says Anouar Sabri, president of the Les Impériales Association. With this edition, the organizers aim to bring together industry players to build a more resilient, inclusive and innovative industry.
This week promises to be a major turning point for professionals, a unique opportunity to collaborate, learn and innovate together in a rapidly transforming ecosystem.
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