“Hacking a location data broker like Gravy Analytics is the nightmare scenario every privacy advocate fears and warns against“, said Zach Edwards, Chief Security Officer (CSO) of the cybersecurity company Silent Push, in response to the demands of a group of cybercriminals. It is 404 MediaAmerican investigative media, which spotted a message – published on the Russian cybercrime forum XSS – writing that “personal data of millions of users is affected“. The hackers gave Gravy Analytics 24 hours to respond, or they will start publishing the data.
Particularly serious accusations
If this information is verified, the facts are particularly serious since Gravy Analytics holds an astronomical quantity of data, the American company being specialized in the analysis of geolocation data from smartphones. Its business model is as follows: it collects data from thousands of popular applications – such as Tinder and Candy Crush – to resell it to a variety of players in various fields (advertising, retail, real estate, etc.).
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