In 2024, Auto Hall confirmed its place in an automobile market growing by 6.8% for passenger and light commercial vehicles. With a stable market share of 11.2% and more than 17,000 vehicles sold at the end of November, the group continues to stand out thanks to a strategy of adaptability and diversification, while strengthening its network and innovating for the future. .
In 2024, Auto Hall has been able to navigate a rapidly changing automotive market, driven by growth of 6.8% in the passenger vehicle (PC) and light utility vehicle (LCV) segments. However, there was no shortage of challenges, with an accelerated transition to gasoline, hybrid and electric models, as well as supply constraints with manufacturer partners.
Despite a slight drop in its sales of new vehicles (-2% at the end of November), the group remains a key player in the sector, posting a market share of 11.2%.
Adaptability and diversification at the heart of the strategy
Faced with rapidly changing consumer preferences, Auto Hall has strengthened its ability to adapt. In third position among distributors of new vehicles, it is banking on increased diversification of its offering, integrating innovative and environmentally friendly models.
At the same time, its subsidiary Autocaz has established itself as a leader in the used vehicle market, thus affirming the group's ability to meet the needs of an increasingly demanding public. The launch of an insurance product sales activity also reinforces the automobile operator's desire to offer a complete and integrated customer experience. With these services, customers now benefit from comprehensive support, accessible at Auto Hall's many branches across the country.
The year 2024 was also marked by the inauguration of a new branch in Tangier, consolidating the group's territorial network and strengthening its presence in a region with strong economic potential. This investment reflects Auto Hall's strategy of combining proximity and quality of service to effectively meet customer expectations.
Perspectives
Auto Hall has clear ambitions for 2025. The multi-brand distributor plans to improve its commercial performance and optimize its costs while continuing to develop synergies between its various subsidiaries. With the arrival of new models and the diversification of its portfolio, the group is aiming for sustained growth, driven by solid profitability and continued expansion of its network.
Since 1907, Auto Hall has stood out for its central role in the distribution of rolling stock in Morocco. With a rich portfolio of more than 15 renowned brands, the group embodies a model of sustainability and innovation in a constantly evolving sector.
In 2024, it reaffirms its commitment: to anticipate market needs and support the energy transition for a greener and connected future.
Sanae Raqui / ECO Inspirations
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