The global wine industry remains largely dominated by European countries, with Italythe France et Spain who occupy the first three places on the podium. These Mediterranean nations, with their centuries-old traditions and exceptional terroirs, alone produce almost half of the world's wine. THE UNITED STATES, Argentina and the Chili complete this picture of wine giants, while South Africa maintains its position as eighth producer in the world and first in Africa with its 124,000 hectares of vines.
A thousand-year-old wine tradition serving quality
The Morocco traces its path on the world wine map with an annual production of 40 million bottles, which places it 36th among world producers. This performance stems from a wine heritage dating back to Phoenician and Roman times, enriched by particularly favorable natural conditions. The kingdom benefits from a unique climate where the generous sun, Atlantic winds and mountainous terrain create a terroir conducive to the production of wines of character. Moroccan vineyards, which extend over 42,216 hectares, produce red, white, rosé and gray wines whose quality rivals the productions of the French regions of Languedoc and Provence.
Les Celliers de Meknès: a major player in Moroccan viticulture
Moroccan wine production finds its champion in the Cellars of Mekneswhich ensure 85% of national production on their 2,000 hectares spread between Guerrouane and Beni M'tir. This domination is manifested in particular through their Château Roslanethe first Moroccan domain to obtain the qualification “ Château » in 2008. The local market offers a range of prestigious wines, such as Château Roslan, Tandem and Carat, whose prices vary between 195 and 420 dirhams per bottle, testifying to the high-end positioning of certain Moroccan vintages.
A market in search of international balance
Despite a modest national consumption of 2.2 liters per capita, the Moroccan wine sector presents notable particularities in its commercial exchanges. The kingdom imports the equivalent of half of its production while exporting only 1.45% of its wines. This paradoxical situation reveals potential for optimizing trade flows, particularly in the development of exports. The recognized quality of Moroccan wines and their competitive price positioning constitute major assets for conquering new international markets.
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