After consolidating its status as the world's leading green tea packaging site and strengthening its expertise in sugar processing, the Matheï industrial complex, backed by T-Man Holding, is taking a new step with the inauguration of a production line dedicated to Alsa products.
The result of a strategic partnership with the German agri-food giant Dr. Oetker, owner of the Alsa brand, this extension illustrates the vision of T-Man Holding for sustained integration towards the industrial upstream and an active contribution in favor of Morocco’s food sovereignty.
The inauguration ceremony was held in the presence of Ryad MezzourMinister of Industry and Commerce, and representatives of the two groups.
An industrial complex serving agri-food integration
Created in 2005, the Matheï complex quickly established itself as a key player in the agri-food sector. Today it brings together three production units:
-A green tea blunding and packaging unit, historical business of the Group, with an annual capacity of 20,000 tonnes, representing approximately a third of national consumption.
-A sugar processing unittotally dedicated to export and intended to reach a global production capacity of 30,000 tonnes per year,
-An Alsa production unit whose process is a logical continuation of the site's other industrial activities, with an annual capacity of 10,000 tonnes.
Known for generations for its yeasts, preparation aids and cake mixes, the Alsa brand occupies a special place in Moroccan homes. Local production of this new agri-food category makes it possible to raise the industrial infrastructure of the Matheï complex to the highest standards of international quality.
The total investments made in this industrial site since its creation amount to more than 300 million dirhams, allowing the creation of 400 direct jobs and 300 indirect jobs.
Thanks to its industrial infrastructure, the Matheï complex plays a central role in the development of the national agri-food sector by reducing dependence on imports and meeting the expectations of Moroccan consumers.
- Ryad Mezzour, Minister of Industry and Commerce, declared on the occasion :
“This extension of the Matheï complex aligns perfectly with the industrial vision of the Kingdom carried to the highest level by HM the King aimed at strengthening our food sovereignty. T-Man Holding contributes through this project has local industrial integration and demonstrates the essential role international partnerships in the revitalization and sustainability of the national economy. »
- Hamid Raji, President of Matheï, said:
“The new Alsa line is a natural extension of our historic activities in tea and sugar. It demonstrates our ambition to go ever further in upstream industrial integration, with quality products, accessible and manufactured in Morocco. »
- Georg Heerdegen Parsbo, member of the International Executive Board of the Dr.Oetker Group, declared:
“Alsa is an iconic brand that has been supporting families in their shared moments for generations. This strategic partnership with T-Man Holding allows us to strengthen our presence in Morocco, by offering local products that meet our standards of international excellence. »
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