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Textile: Tangier, workshop of “Made in Morocco” renewal

Initiated by the Moroccan Association of Textile and Clothing Industries (AMITH) – Northern section, this economic initiative is part of the Royal Guidelines aimed at strengthening industrial sovereignty, an essential lever and a pillar for development. global and sustainable socio-economic in Morocco.

According to the presentation note, this event aims to encourage the transition of companies in the textile and clothing sector from subcontracting to the production of finished products, while promoting the launch of Moroccan brands and the promotion of the label “ Made in Morocco.”

The president of AMITH – Northern section, Yassine Arroud, highlighted the importance of the textile and clothing sector in the national economy, recalling that it is the leading industrial sector providing employment in Morocco, with some 2,000 companies and nearly 220,000 jobs.

Despite significant development in recent decades, the textile and clothing sector, a vital pillar of the national economy and guarantee of social stability, still faces challenges in order to achieve real development in quantity and in quality, he noted.

Yassine Arroud also highlighted the need for this sector to evolve from subcontracting to the production of finished products, through the creation of Moroccan brands that meet the needs of the market, while ensuring a supply of raw materials that guarantees the competitiveness of products.

For his part, the president of the municipality of Tangier, Mounir Laymouri, noted that this meeting illustrates the spirit of collaboration with economic actors and society to strengthen the textile sector, stressing that the city of Tangier plays a central role in the development of this strategic sector.

This meeting also constitutes an opportunity to combine the efforts of public and private actors with a view to improving the quality of the textile industry and creating local added value, he noted, calling for the launch of initiatives which will allow local textile products to be more competitive on the national and international markets.

For her part, the president of the Association of Women Business Leaders of Morocco in Tangier-Tétouan-Al Hoceima (AFEM-TTA), Chaibia Balbzioui Alaoui, highlighted the importance of the textile industry sector and clothing in the national economy, and in the city of Tangier, adding that “the majority of the sector’s workforce is made up of women, and many companies active in textiles and clothing are run by women.”

To develop this national industry, she continued, it is necessary to focus on local production rather than subcontracting, noting that this requires working to improve quality and compliance with standards, while strengthening innovation to support and modernize industries.

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