Siebert Financial Corp. announces the launch of “Siebert. Valor” in honor of the financial empowerment of members of the armed forces.

Siebert Financial Corp. announced the launch of Siebert. Valor, a dynamic fintech initiative aimed at democratizing wealth building for active duty military, veterans, law enforcement and first responders.

This initiative began with Siebert’s acquisition of Guild Financial, an innovative investment and education platform dedicated to the military community. Kaj Larsen, co-founder of Guild Financial, is responsible for leading the Siebert initiative. Valor, channeling its unrivaled expertise in the military and financial sectors into innovative fintech solutions.

The Siebert platform. Valor will integrate the strengths of both organizations, leveraging Siebert’s strong financial expertise and Guild’s innovative, transparent and community-focused approach to investing and education. Siebert.

Valor aims to make the American Dream a tangible reality for customers by offering comprehensive resources and programs designed to inform and empower those who have served the country. The integration of Guild’s industry-leading mobile trading technology into Siebert adds a new and exciting consumer-facing component to Siebert’s existing financial services business.