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The story between Elon Musk and artificial intelligence dates back to creation d’OpenAI in 2015, a company he co-founded with Sam Altman. Their collaboration, however, ended amid managerial disagreements, with Musk wanting to take the reins of the company. This separation led to a stubborn rivalry, with OpenAI subsequently becoming the creator of ChatGPTwhile Musk harbored ambitions to develop his own AI technology to surpass his old project.
Free AI to conquer the masses
The decision toElon Musk to make your chatbot Grok accessible free of charge to all X users, marks a major strategic turning point. Initially launched in November 2023 as an exclusive service for subscribers X Premium, Grok represents the cornerstone of the xAI project, a company founded by the billionaire in July 2023. This opening to the general public demonstrates a desire to democratize access to artificial intelligence, while maintaining certain advantages for premium users who benefit unlimited access to features, unlike free users limited to 10 interactions every two hours.
An AI that pushes conventional boundaries
Grok stands out from its competitors with its distinctive approach. Its latest version, Grok 2, combines several technological innovations with a deliberately irreverent personality. AI can perform web searches in real time, provide answers supported by quotes and even generate images, including depictions of public figures – a feature that raises ethical and legal questions. This ability to create potentially controversial content attracts many users, sometimes turning the tool into an entertainment platform rather than a simple virtual assistant.
A bold strategy in a competitive market
The free Grok reveals an emerging trend in the AI industry: the priority given to user acquisition rather than immediate profitability. This approach, also adopted by other actors such as ChatGPT et Perplexityreflects a long-term vision where user base growth takes precedence over short-term revenue. To maintain a balance, xAI has established a two-tier system : free access with limitations and a premium version offering extended features and priority access to new features. Soon, Grok will also offer a contextual tweet analysis function, strengthening its integration within the X platform and potentially its appeal to new users.
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