The French classifieds giant unveils a series of technological innovations that will radically transform the experience of its 26.8 million monthly users. With the ambition to catch up with Amazon on the French market, Leboncoin bets everything on artificial intelligence to revolutionize its services.
This transformation, announced on December 16, marks a strategic turning point for the platform which has continued to reinvent itself since its creation in 2006.
AI everywhere
No more rough descriptions and random keywords. Leboncoin introduces image searchdirectly from its mobile application. The principle is simple: you take a photo of the object of your desires and the AI instantly analyzes its characteristics to offer you similar ads, so Circle to search from Google.
A vintage sofa spotted in a window? A pair of sneakers seen in the street? A few seconds are now enough to find the rare gem on the platform. This functionality relies on visual recognition algorithms capable of identifying the smallest details of an object to offer relevant matches.
Sellers will also benefit from a small revolution. No more racking your brains to write an attractive description: AI now takes care of everything. From a simple photo and a title, it automatically generates a detailed descriptionsuggests a price consistent with the market and even recommends the most suitable delivery methods.
For the moment, this functionality is only available for the “Games and Toys”, “Video Games” and “Home Appliances” categories, but it will be extended to all sections at the start of 2025. This automation not only promises to save a valuable time, but also to improve the quality and relevance of the ads.
A tailor-made experience for each user
To highlight this new era, Leboncoin has completely revised its home page. No more single interface: each user now has their own version of the site, enriched with recommendations based on their browsing history and favorites. An evolution made possible by the company's 600 technical employees, who represent nearly 40% of the workforce. This deep personalization aims to create a more fluid and intuitive shopping experience, where relevant products come to you rather than the other way around.
Behind the scenes, this transformation relies on cutting-edge technologies. The site notably uses CamemBERT, a language model developed by Meta specifically for French. The technical teams faced significant challenges managing up to 5 million requests per second on a base of 67 million ads.
Thanks to this modernization of the platform, Leboncoin hopes to attract a new generation of buyers and sellers, while retaining its historical user base. A good start to take on the giant Amazon.
- Leboncoin deploys a series of new products powered by artificial intelligence
- The home page is now personalized for each profile and automatic ad creation functions are available for sellers
- With these improvements, Leboncoin intends to compete with the giant Amazon
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By: Opera
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