Do you want to be able to do your daily shopping without spending too much money? Here is the brand to choose.
The purchasing power of the French has been at half mast for several years. Between the rise in the cost of energy or food, the slightest saving counts. Find out which brand to choose for doing your shopping.
Food: the French increasingly concerned about the price of food
Since the coronavirus crisis or the war in Ukraine, it must be admitted that the purchasing power of the French dropped drastically. The latter were then forced to review their lifestyle habits, by consuming less, particularly with regard to food or energy.
But if it is easy to put three layers of sweater at home to pay less for electricity, it becomes more difficult to eat less. You must then turn to the sign the most advantageousin order to continue to eat correctly on a daily basis.
This shopping brand is the best according to a study
As reported in a recent article published by the site Marmiton, a study, conducted by Bonial and Ipsoswas interested in 46 shopping brands found on French territory. Thanks to 11 selection criteria well defined, it was able to determine the most advantageous food stores for the French on a daily basis.
And the brand that wins first place on the podium is none other than E.Leclerc stores. They are found everywhere in France. Indeed, this survey was able to show that E.Leclerc was more interesting in terms offers, frequency of promotions, but also usefulness and quality of promotions. Well ahead of its direct competitors, such as the Lidl or Carrefour brand.
Discover the criteria that made it possible to elect E.Leclerc as the most advantageous brand
This study was based on feedback from 10,000 consumers, 46 brands and 11 selection criteria. Here they are:
- price attractiveness
- ease of access to stores
- value for money
- variety of offers offered
- relevance of the offers proposed
- frequency of promotions implemented
- in-store shopping experiences
- real usefulness of promotions
- quality of promotions
- generosity of promotions
- corporate social responsibility
E.Leclerc thus came first, winning 7 criteria out of 11. So, you now know which supermarket to go to for save money and continue to eat well.
France
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