“Black Friday” is a commercial event that the city of Fort-de-France celebrates through related festive, cultural, economic and heritage activities. Friday (November 29), the meeting began with a “péyi” gooseberry festival at the large covered market. It continued in the stores, with musical activity in several points of the city, highlighting Christmas groups and orchestras.
“Black Friday” remains an expected commercial event in the run-up to Christmas, it allows you to prepare in advance for the purchase of gifts at preferential prices. Originating in the United States, Black Friday, a big day of varied promotions, was organized for the first time in France in 2010. It is the Friday following the Thanksgiving holiday.
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©Daniel BETIS
The presence of redcurrants on the stalls of the large covered market in Fort-de-France recalls the proximity of the Nativity. This herbaceous plant, with red stems and calyxes, is rich in vitamins, magnesium, potassium, phosphorus and calcium. The prized red fruit, which is combined in all sauces, makes it possible to make syrup, liqueurs, juice, jams, cakes and ice creams.
On the market, 80% of production comes from one of the agricultural granaries of Martinique: the commune of Prêcheur.
The farmer supplies the Fort de France Machann' Foyal association with 3 tonnes of redcurrant.
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©Daniel BETIS
The “Macann” association Foyal” intends to perpetuate this meeting dedicated to redcurrants.
The businesses were full. Friday (November 29), promotions displayed by certain Foyalais merchants were considerable, -50%, -60%, or even -70%. This allowed buyers in the shopping fever to easily navigate in order to find good deals (games, toys, high-tech, beauty, clothing).
This craze highlights the attention and needs of consumers. Moreover, many businesses played extra time during the weekend to achieve their objectives or liquidate remaining stocks.
Beyond the commercial aspect, the City wanted to give Black Friday a musical, cultural aspect, in the spirit of the Christmas tradition with the presence of several guest groups or orchestras. Lhe latest Christmas group, Kantik Péyi was in front of the Saint-Louis Cathedral in Fort-de-France.
The Kantik Péyi group produced a superb performance with its refrains
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©Daniel BETIS
Alain Lucret's team amazed the public. The group seduces and makes this party a moment of sharing.
For its part, the Koézion orchestra caused a sensation in the street Antoine Says.
The Koézion group sings Marthély
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©Daniel BETIS
Each place had its identity. At the Place de l'Enregistrement, after a lively performance by Marius Modeste Sax, a new group of hymns took over the space. “Noel Says You” assured from the first measures.
le groupe “Noel yon di yo”
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©Daniel BETIS
On rue Victor Hugo, a dedicated space welcomed two groups different in their way of singing Christmas, to interpret existing works and to indulge in creation. “Boutantik” began by giving the tone.
The Boutantik group
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©Daniel BETIS
The band Rasinn' Nwel in action
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©Daniel BETIS
For Thierry Coler, the head of the city's economic unit, the year 2024 will have been a good year, despite a difficult social context.
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