Published on November 29, 2024 at 3:53 p.m. / Modified on November 29, 2024 at 8:02 p.m.
5 mins. reading
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Many Swiss brands are now launching promotional offers for Black Friday.
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In the Balexert Shopping Center in Geneva, many customers are wondering about the terms of the sales offered. Our report.
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The promotions displayed are not always as advantageous as they seem. Explanations from the Fédération Romande des Consommateurs
On this Friday of Black Friday, Black Week – the event extends to the week – is displayed at the entrance to the Balexert shopping center in Geneva. Then on almost every store, from a simple sticker on the window to discounts flashing on screens inside the stores.
However, the atmosphere is a far cry from the scenes of buying fever regularly filmed in the United States in recent years. It must be said that this is where the commercial event was born, which takes place on the Friday following the Thanksgiving holiday.
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