What is the “made in Dubai” chocolate that is setting social media on fire?

Swiss chocolatier Lindt & Sprüngli continues to ride the wave of “Dubai chocolate”, pistachio bars that are setting social media ablaze, by announcing new flash sales in its stores in Switzerland on Thursday. It is the video of a culinary influencer, posted almost a year ago on TikTok and viewed more than 100 million times, which is believed to be at the origin of this phenomenon. There she languidly tastes the treat designed by the Dubai chocolate factory Fix Dessert Chocolatier.

A new edition of these chocolates on sale

Known for its golden Easter bunnies, Lindt & Sprüngli will put on sale on November 30 a new limited edition of these chocolates filled with pistachio cream in its boutique in Geneva as well as at Zurich airport, he said. he said in a press release, without providing details on the quantity of products available. Its store in Kilchberg, where its head office and its chocolate museum are located near Zurich, will also sell “a limited quantity” of this chocolate from this date. A launch is also planned in its store in Basel on December 7, the press release specifies.

The Swiss chocolatier has already started a countdown on its website and plans to share details on TikTok and Instagram. Lindt recently launched this chocolate with pistachio cream which is all the rage on social networks.

Impatient customers

The Swiss group began by selling 1,000 numbered bars in ten stores in Germany, then sold 500 tablets in its Swiss store in Kilchberg, leading to long queues despite the cold and gray weather of November. . In Switzerland, its tablets were sold for 14.95 Swiss francs (16.03 euros).

Created three years ago, the Emirates brand Fix Dessert Chocolatier, publicized by a culinary influencer, has developed a chocolate with pistachio cream enhanced with a crunch obtained thanks to kadaïf, an “angel hair” paste typical of oriental and Mediterranean pastries.

Its products are only available in limited quantities, via the internet, to local customers, which has pushed other chocolatiers around the world to try to reproduce the recipe. Bars of this type of pistachio cream chocolate are sold at much higher prices, with prices can exceed 100 euros for limited editions that some buyers resell on the Internet.