With its 22.7 million accounts (of which only part is active), Bluesky remains a dwarf of social networks, alongside the 275 million monthly active accounts claimed by Threads, or the 400 million which X l still boasted last year. However, his progress is dazzling. Initiated by the temporary closure of consisting of cutting the budgets of the American administration. According to a study by the company Similarweb dated November 18 (and disputed by Adam Mosseri, head of Instagram and Threads at Meta), the number of daily active users of Threads is no longer greater than 50% to that of Bluesky in the United States – for the moment they remain ten times more numerous on X.
New features from competitors
To the point of worrying Meta? The parent company of Facebook, already owner of Instagram and WhatsApp, launched Threads in July 2023 as a response to X. This new social network was immediately based on the architecture of Instagram, which allowed it to very easily reach part of its 2.4 billion users. An initial success which gave the company the luxury of not questioning itself since, assuming radical biases. Starting with its algorithm which, undoubtedly even more than its competitors, leaves a tiny place for the people we follow and topics related to current events in favor of viral content.
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Until last week. While Bluesky attracts new users, Meta, which has a habit of copying its competitors' tools, suddenly begins to multiply features reminiscent of those of Twitter or Bluesky. On November 20, Threads announced the ability to create timelines personalized by choosing which subjects and which people appear; an option that Bluesky has offered since its launch. The next day, Adam Mosseri also explains that the network's algorithm will now put more emphasis on the people to whom we are subscribed – a choice that has not previously gone without saying on Threads. Finally, on Monday, Mark Zuckerberg in turn unveils a new test: that of allowing users to choose which thread, between the one concocted by the algorithm, the one made up of their subscriptions or those that they designed themselves, they want to see displayed by default. Like what Twitter or Bluesky offer.
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