Changes at Škoda on December 1st

Things are moving within the Volkswagen Group brand, with the arrival from December 1 of a new marketing director for Škoda Spain.

The game of musical chairs continues within the organizational charts of European car manufacturers. This time, Bea Colorado has just been appointed marketing director of Škoda Spain. The young woman will take up her position from December 1, succeeding Miguel Piwko, who has held this position since 2018. Graduate of INSA Barcelona, ​​ISDI Madrid and Esade Barcelona (Spain) , Bea Colorado has worked since 2017 as marketing and communications manager for the Volkswagen VP brand within Volkswagen Group España Distribucion.

From Nissan to Volkswagen

Familiar with the German Volkswagen Group and the Czech brand, within which she held various positions during her career, including account director for the Škoda brand, in charge of advertising and communication. Bea Colrado is also worked at Nissan, where she was director of marketing and communications in 2015 and 2016. She will now report directly to Fidel Jiménez de Parga, general manager of Škoda Spain.