Elon Musk could disrupt a new sector, fears of his detractors – La Nouvelle Tribune

The name ofElon Musk resonates as a synonym for disruption in the global economic landscape. The entrepreneur has already transformed the automotive sector with Tesla, revolutionized the space industry thanks to SpaceX and its reusable rockets, and shook the world of social networks by buying Twitter, which became X.com. This ability to shake up established industries could soon extend to the realm of traditional media. A simple question asked on X.com – “ How much does it cost? » – in response to the announcement of the sale of MSNBC par Comcast sparked a wave of speculation about the billionaire’s intentions.

Critics fear a new media upheaval

The detractors ofElon Musk are already alarmed by its possible acquisition of MSNBC. According to them, the 24-hour news channel, recognized for its positions rather favorable to the Democrats, risks experiencing a radical editorial shift under the direction of the new minister of Donald Trump responsible for reducing government spending. The exchange on X.com between Donald Trump Jr. and Musk reinforces their fears: the former president’s son calls this potential takeover “the funniest idea ever.” Joe Roganinfluential figure in American media and supporter of Donald Trumphas already expressed interest in a presenting position on the channel. The reference ofElon Musk his theatrical arrival at Twitter with a sink fuels the concerns of his opponents about his propensity for media stunts and drastic changes.

A media strategy with multiple ramifications

The opportunity goes beyond the simple case of MSNBC. Comcast seeks to sell a collection of media including CNBC, E!, USA, Oxygen, SYFY and Golf Channel. This group sale would represent an opportunity for Musk to build a powerful media conglomerate, adding a television dimension to his already considerable influence on social networks. Opponents of the billionaire point to the experience X.com as a warning: the platform faces an exodus of users towards alternatives like Bluesky and Mastodon. Musk’s controversial management of Twitter fuels their apprehensions about his ability to run traditional media outlets while preserving their credibility and editorial independence. Time will tell if this new attempt at expansion in the media sector will succeed, but it testifies to the limitless ambition of an entrepreneur accustomed to redefining the rules of the game in each industry he approaches.