the trick to knowing if you're getting a good deal or a scam

How to avoid scams during Black Friday? Here is the tip that will allow you to do nothing but business!

Black Friday arrives this Friday, November 29. As with sales, there are bound to be excellent deals to be had. But also be wary scams and know how to recognize them thanks to this advice…

A godsend day for purchasing power

Coming straight from the United StatesBlack Friday is gradually gaining fans in France for several years. Also called “black Friday”, it corresponds to the last Friday of the month of November.

On this day, many merchants offer huge discounts on their prices to facilitate consumers' purchasing power just before the holidays. Black Friday applies to both physical stores and online purchases on the internet.

If these deals are good for buyers' wallets, they also allow businesses to very often realize their best sellers of the year. In short, everyone wins. This year, this long-awaited day will take place on Friday, November 29.

But as during sales periods, you will still have to keep your eyes open. Because not all good deals will necessarily be good deals. Indeed, the crazy prices displayed during Black Friday may be misleading…

Because in order for the discount displayed on the big day to appear spectacular, some businesses do not hesitate to artificially inflate prices a few days before to make people believe in big discounts.

Despite a European directive which requires the lowest price charged over the last 30 days to be indicated as the reference price, the scam still exists. Logically, this dubious commercial practice is punishable by a fine of 300,000 euros for individual entrepreneurs and 1.5 million euros for companies.

But with the proliferation of businesses on the internet, it is difficult to monitor everyone. It is therefore up to consumers to remain vigilant.

This tip to avoid getting scammed during Black Friday

If you are interested in a product, do not hesitate to note its price a good ten days before Black Friday. This will allow you to better compare with the new one and see if you are dealing with a real good deal.

Other tips exist in the form of apps or sites to give buyers a helping hand. If you intend to shop on Amazon, do not hesitate to use the tools Camelcamelcamel et Keepa.

The last one can be installed as an extension on your browser to track the prices of more than 3 billion products around the world. To compare prices before purchasing during Black Friday, also go to the Ideal site.

The latter allows you to track the evolution of the price of an item, but also to compare it. You will thus know how much your purchase is sold at Cdiscount, Fnac, Rakuten, Amazon or even Darty. It also allows you to create price alerts.

You will be automatically notified when the desired product reaches the price you have targeted. You can indicate the latter in euros. Or percentage reduction (generally -5%, -10% or -15%).

Finally, a little extra and not least: it is one of the rare sites of this kind to be available in French. A valuable help for those who are not necessarily comfortable with the language of Shakespeare. With all these tips, all you have to do is treat yourself during this Black Friday 2024.