He crosses the $500M sales milestone by taking over the family business

A 45-year-old Quebecer who took over his father’s network of heavy truck dealerships has just crossed the half-billion dollar sales milestone by establishing himself as the one who sells nearly one in two trucks in Quebec.

“My father told my brothers and I that it was important that we spend ten years outside the family business before thinking of being able to join it,” says Maxime Boyer, president of the heavy truck dealership. Globocam.

So that’s what he does. The accountant worked for around ten years at Deloitte in mergers and acquisitions and was a banker at the National Bank before making the jump.

He then joined Globocam. But there is no question of taking the lead straight away.

“I started at the bottom of the ladder, as a representative, to understand the truck in the sales department,” continues Maxime Boyer, who wanted to build his credibility with employees before climbing the ladder one by one.

At the start of the year, The Journal had told the story of this boss who did not receive the presidency of Globocam, by patiently rising in the hierarchy of the family business.

More than 375 jobs created

For two years, it has been number one in the company.

“We deliver around 1,600 trucks per year,” he says with pride. While the market abounds with American players, Globocam has just invested $20M in its Montreal East head office.

“We have created 375 jobs over the last seven years. It’s a big number,” he breathes.

When asked if he felt the need to ask for public money to create his jobs, he replied no. “It’s from the company’s funds,” he replies.

Paid studies

Today, the boss of Globocam wants to establish himself by targeting major highways, such as highways 20 and 40, the 401 in Toronto and the 87, towards the United States.

To pamper its 600 employees, Globocam pays for all of its employees’ post-secondary studies.

“We have a scholarship program to help families. Groceries and cars are expensive, so we help pay for their children’s education,” says Maxime Boyer.

Each year, the company devotes a good $100,000 to this envelope.

“We have great stories of people we supported from CEGEP to the end of their baccalaureate,” he concludes.

Highlights

In Quebec, in freight transport, more than 83% of positions (administration, management, operations) are filled by men and 17% by women, according to Camo-Route.