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This is a big blow for Picard! This week, thousands of customers were victims of a data leak

The Picard firm finds itself at the heart of a scandal. She has to deal with a massive customer data leak. The scale of this cyberattack is real!

Picard victim of a cyber attack

Every day, businesses face digital threats. This is therefore the case of Picard. Yes! The famous distributor of frozen products has not escaped this worrying reality.

The firm was indeed the victim of a cyberattack. This compromised the personal data of thousands of its loyal customers. This Tuesday, it therefore notified some of the eleven million customers of its loyalty program.

Because their data is found in nature. “We detected, through technical measures put in place by Picardunauthorized access to your Picard account by third parties.

This is what the company declares in an email sent to 45,000 people. The hackers managed to infiltrate the computer system of Picard. They were therefore able to access sensitive information.

Like names, addresses, dates of birth. As well as emails, postal addresses and telephone numbers of customers… Without forgetting customer data. This intrusion caused panic among customers!

Many people say they are worried about the use that could be made of their data. Fortunately, they did not have access to banking information. “They are not accessible in the customer area», assure Picard.

The brand adds that it does not have “no intrusion detected» in its information systems. Faced with this critical situation, the company explained the nature of the leak. As well as the measures put in place to remedy this.

She also advised customers to remain vigilant against phishing attempts. Or in the face of identity theft.

An attack that raises questions

Yes, it’s a reality! This attack does raise questions about data security within companies. She recalls the importance of strengthening protection systems against cyber threats.

For their part, customers are increasingly concerned about the confidentiality of their personal information. The competent authorities have been contacted to investigate this cyberattack. The CNIL could intervene in the event of breaches of protection obligations.

It's a hard blow for Picard ! Because the firm therefore risks financial sanctions. As well as damage to his reputation. It will have to demonstrate its commitment to protecting its customers' data in the future.

To face this crisis, Picard deployed an action plan. First, it promises to strengthen its security protocols to prevent future intrusions. She also works with cybersecurity experts.

The goal is therefore to analyze the flaws exploited by hackers. The firm also advises its clients to change their passwords and monitor their bank statements.

Picard works with law enforcement. And this, in order to identify the perpetrators of this attack. And that's not all! Because the frozen food giant has also set up a hotline. This aims to answer questions.

As well as the concerns of its customers. This aims to maintain a bond of trust and show that the company listens to its customers. Clearly, many firms are victims. Like SFR last September. Then Free in October.