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Alexander Friedman: the collectors’ circle

Published on November 12, 2024 at 3:09 p.m. / Modified on November 12, 2024 at 3:14 p.m.

His father, a timepiece collector, told him something like this: no good grades, no watches. But Alexander Friedman was not a very good student. So instead of accumulating trophies, he brought collectors together in a very private club, CollectorSphere. A space for exchange and dialogue between a select clientele, as knowledgeable as they are discreet. A central clientele for manufacturers of exceptional watches, but which fiercely resists any attempt at break-in through marketing. These collectors don’t need storytelling on a platter. They often know brands better than themselves.

Read also: Pierre-Yves Donzé, the historian who deciphers the messages of watchmaking

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