“Excellence” seems to be just a marketing term, and Lindt would have done better not to raise it too high. The Swiss chocolate company Lindt & Sprüngli is in a storm in the United States because of this word, reports the NZZ on Sunday. A consumer protection magazine has indeed measured too many heavy metals in “Excellence” dark chocolate bars. The sale of such a product is legal, but the metal content must be indicated in a warning, specifies Timewhich is not the case here. A class action lawsuit has been filed against the company.
However, Lindt wanted to brush aside this complaint, an attempt rejected in September. And the method ignited the powder. Its lawyers argued that the term “Excellence” was “exaggerated advertising on which no reasonable consumer can base their expectations”. Time states that the statement “professionally made from the finest ingredients” was described by Lindt’s lawyers themselves as “sham”. Enough to enrage American consumers, whose indignation is unleashed on social networks.
For Lindt & Sprüngli, this is all just a big misunderstanding: “In our legal opinion, we stated that words like ‘excellent’ do not automatically suggest, under US law, that a product is free of metals heavy,” writes the company. But the damage is done.
Business
Related News :