The Colruyt group has announced various investments in recent weeks. In addition to the desire to better support changes in customer consumption, this strategy also responds to economic issues.
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Journalist at the Society department
By Julien BialasPublished on 4/11/2024 at 2:45 p.m.
Reading time: 1 min
Summary of the article
– Colruyt has made numerous strategic announcements since the end of September, including acquisitions and stakes in various companies. – The group aims to reach 30% market share in the city with, in particular, the new Okay City stores. – Stefan Goethaert, CEO of Colruyt, emphasizes the importance of following new consumption habits. – Pierre-Alexandre Billiet, CEO of Gondola, notes that Colruyt is refocusing on the food sector to also respond to economic challenges.
Summary of the article
Summary of the article
A every week, something new, or almost, at Colruyt Group. See instead. Since the end of September, the company has made numerous strategic announcements: acquisition of a stake in the Bon brand (specialized in quality meals with 11 brands in Brussels, Liège and Antwerp), acquisition of Delitraiteur (which offers more than 200 dishes daily to take away or consume on site from 7:30 a.m. to 10 p.m.) and, via its subsidiary Solucious, acquisition of the wholesaler Délidis, supplier of fresh products for the hospitality sector. More recently, Colruyt unveiled last Tuesday the opening of its first Okay City, a new concept intended to replace the old Okay Compact in urban centers.
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