After its lost bet, Burger King announces the release date of its maroilles burger

Let's rewind. On October 2, Le Losc faces Real Madrid at the Pierre-Mauroy stadium for the 2nd day of the Champions League. On Modric and his 15 European titles. Suffice it to say, a risk-free bet on paper, very, very big odds.

Problem is, Losc put in a heroic match and Jonathan David crashed a penalty at the end of the first period to give the club its best page… and a challenge to Burger King!

The next day, on the same social networks, Burger King opened the door: “Well, we'll have to do it now. If we can’t even trust Real Madrid anymore.” An empty promise?

The answer is no: the brand's new “Master maroilles” will indeed hit the tables from Tuesday, November 5, with a recipe close to the “Master Cantal”, known to regulars of the brand. Namely brioche bread, a 150 g beef steak or chicken fillet, mustard sauce, onions, arugula, bacon… and maroilles produced in the appellation region therefore, and supplied by Centurion , cheese factory based in Libercourt.

Menu at €13

The menu will be available at the price of €13. And for those who want to push the maroilles sliders to the limit, Burger King, which indicates having pre-ordered 20 tonnes of maroilles for this campaign, has even provided an extra maroilles sauce for the fries (+€1.50) and one offered in the menu a beer from the Duyck brewery in Jeanlain.

The operation is currently limited to fifty Burger King restaurants in Hauts-de-France. But who knows where the success of the cheese which had already won over the public after the release of Bienvenue chez les Chtis in 2008 will end? The Bertrand group brand simply indicates that if the product works well, it could be established à la carte and perhaps go beyond its borders. Be careful, Burger King is a player, but so are the Northerners!