operators go to price war

SFR (Red by SFR) launched an offer that could well shake up the cards: 80 GB in 5G for only €6.99 per month. An aggressive price that deserves attention.

The new SFR package does not take half measures. For €6.99 monthly, you benefit from 80 GB of 5G data, unlimited calls, SMS and MMS, as well as 19 GB usable in the European Union and the French Overseas Territories.

Travelers can even opt for an international bonus of an additional €5, giving access to 20 GB in Switzerland, Andorra, the United States and Canada. The icing on the cake: the offer is non-binding and has no duration conditions.

Why such a positioning?

This tariff offensive is not trivial. Indeed, SFR has lost subscribers this year and is visibly seeking to reverse the trend. This aggressive pricing strategy reflects a clear desire to reconquer the market.

To go further
RED by SFR: what is SFR’s low-cost operator worth?

Competition taken by surprise

Faced with this offer, what is the competition offering? At Sosh (Orange), you have to pay the same amount (€6.99) for only 10 GB in 4G. Free certainly offers 110 GB in 5G at €8.99, with the Oqee application included, but be careful: this price is only valid for one year. As for Bouygues Telecom, the €6.99 offer is limited to 20 GB in 4G.

Virtual operators are not left out. YouPrice stands out with several interesting offers: 80 GB in 4G on the Orange network for €7.99, or the same data envelope on the SFR network for €6.99. Their best deals? 130 GB in 4G at Orange or 150 GB in 5G on the SFR network, both at €8.99 monthly.

This new SFR offer perfectly illustrates the current trend in the French telecoms market: a price war that benefits consumers. Operators are waging a fierce battle to attract and retain customers, resulting in ever more generous data offers for ever lower prices.