A great first in Wallonia for Colruyt: Liège was chosen for this unique store for us!
This is unprecedented in Wallonia. Building on the success of the formula in the Brussels region, Colruyt is now tackling the south of the Kingdom with this concept and a first store which will open its doors in Wandre on September 25.
Published on 09/19/2024 at 11:00
From September 25 in Wandre, professional customers will be able to make their purchases in a new branch of Colruyt Professionals, the Colruyt Group commercial formula specially designed for them. This former Newpharma warehouse located on rue du Charbonnage has been redeveloped and adapted to the specific needs of these customers. The aisles are wider, the shelves are higher, there are only flat carts suitable for bulky purchases, a loading platform for purchasing large quantities of products on pallets, as well as a refrigerated space for fresh produce.
The store is aimed exclusively at professional customers with a card in the Liège region, such as grocery store or night shop operators and resellers.
The Colruyt Professionals store in Wandre is aimed exclusively at professional customers with a Professionals Plus card in the Liège region, such as grocery store or night shop operators and resellers. The store is open from 6:30 a.m. to 8 p.m. and is easily accessible. In the spacious parking lot in front of the front door there is space for 30 vehicles or small vans.
3,000 references
The assortment consists of 3,000 references and corresponds to the specific needs of professional customers. Jean-Christophe Burlet, regional sales manager at Colruyt: “We determine the assortment based on the products that professional customers buy the most in nearby Colruyt stores. And we constantly adjust it based on demand. A number of specific products such as vaping products and tobacco products kept in a locked room are reserved for registered tobacco product dealers with a track and trace code. » Professional customers who generally purchase products in “Colruyt Best Prices” stores benefit from a level of service at “Colruyt Professionals” that is better suited to their needs. Benjamin Chantraine, manager of Colruyt for professionals in Wandre: “In-store employees who pay particular attention to efficiency and helpfulness, are very accessible and often have privileged contact with customers for their orders. The customer feels unique and welcome. »
Several promotions
At Colruyt Professionals, large volumes are available. Equipped with their Professional Plus card, customers can do their shopping quickly and efficiently, take the goods directly and pay for them at the checkout. They directly receive a clear invoice and benefit from tailor-made discounts. To mark the opening of Wandre, customers will benefit from several special promotions in this store.
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