Despite her troubles with the law, Magali Berdah does not give up her business creator hat. The former “popess of influence” announced on Tuesday the launch of an international agency. This will represent 990 influencers in more than 20 countries.
“We duplicated the model of Shauna Events (the agency specializing in connecting brands and influencers that she created in 2017) abroad,” she explained on the theater stage Parisian Mogador where she organized a launch party in front of several hundred guests.
A complaint from Booba dismissed
Her activity as an agent of influencer stars has been undermined for two years, notably linked to a large controversy in the media and on social networks, targeted by the rapper Booba who pointed out the misleading commercial practices of influencers. The investigation against the business manager was dismissed, while Booba was indicted for aggravated online moral harassment and 28 Internet users were convicted in March.
This new start desired by the businesswoman will also be based on the launch of an application for direct contact between brands and influencers called BrightMe, with international ambitions.
A ban on managing a company for five years
Sentenced in 2019 to a one-year suspended prison sentence and a ban on managing a company for five years for abuse of weakness after borrowing funds from a man suffering from Alzheimer’s disease, Magali Berdah currently faces five years in prison. imprisonment for bankruptcy and money laundering, charges linked to his former insurance brokerage activities. The judgment of the Nice criminal court is expected on November 25.
Current manager of her company, her husband Stéphane Teboul also announced that he had submitted the company’s recovery plan on Monday, “which provides for the payment of all (the) creditors”.
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