The information surprised everyone this Saturday: the French operator Orange, which bought VOO a few months ago, for an amount exceeding 1.8 billion euros in enterprise value, decided to no longer market the brand by September 2025. According to L-Post, the marketing of VOO products should stop in the coming months while the stores of the former Nethys subsidiary would gradually close their doors.
Subscriptions and various products sold under the VOO brand should no longer be marketed, to make way for the Orange brand. But there should be no change for customers of the current operator. The 13 VOO stores are also expected to close as soon as the rental leases for each brand end. Staff from these stores should be trained to work in Orange stores. But the online site L-Post asks itself a question: will employees maintain the same salary statuses even though some of them have worked in a Belgian company for many years?
1,300 employees
According to the company’s LinkedIn account, it employs 1,300 employees who work within the various units. However, no information has filtered out concerning the employees of the WBCC call center in Herstal, currently intended for VOO customers. During the presentation of its latest half-year results last July, the CEO of Orange Belgium Xavier Pichon highlighted “the solidity of the union of VOO and Orange and the synergies that the operation made it possible to achieve”.
Mari-Noëlle Jégo-Laveissière, Managing Director of Orange Europe, declared that “the conclusion of the acquisition of VOO marks an important step: the affirmation of our ambitions in terms of convergence in Belgium. Convergence in Europe is key to our leadership in Europe and demonstrates how Orange’s new strategy, Lead the Future, will continue to meet the digital needs of our customers in Europe.”
We tried to contact Orange for explanations on this possible decision but the spokesperson did not respond to our calls.
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