The automobile market recorded growth of +4.72% at the end of September 2024, with a total of 122,950 units sold, marking an increase compared to the same period in 2023, when 117,409 vehicles were sold. Dacia, market leader, continues to dominate sales of passenger vehicles (PV), according to the Association of Vehicle Importers in Morocco (AIVAM).
Sales of passenger vehicles reached 109,848 units, an increase of 3.51% year-on-year. At the same time, the light utility vehicle (LCV) segment experienced strong growth with 13,102 units sold, up 16.10%, highlights AIVAM data.
The month of September 2024 was particularly dynamic with 14,398 units sold, recording an increase of 22.57% compared to September 2023, when only 11,747 units were sold. This increase is mainly explained by the favorable base effect, September 2023 having been impacted by the Haouz earthquake, which occurred at the beginning of the month.
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In detail, sales of passenger vehicles increased by 24.97% in September 2024, with 12,684 units sold compared to 10,150 in September 2023. As for light utility vehicles, sales increased by 7.33%, reaching 1,714 units in September 2024, compared to 1,597 units over the same period of the previous year.
Dacia, at the top of sales for several years, confirmed its leadership in September 2024 with 3,503 passenger vehicles sold, showing an increase of 27.62% compared to September 2023. Renault and Hyundai are positioned respectively in second and third place with 1,944 vehicles (+15.33%) and 1,002 vehicles (+7.90%) sold.
These performances underline the strength of the Moroccan automobile market despite a still uncertain global economic context, and the ability of manufacturers to adapt to local demand.
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