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: FDJ buys Swedish online gambling giant

La Française des Jeux unveils on Thursday the results of its takeover bid (OPA) for the Swedish operator Kindred, owner of the Unibet site, which should allow it to become a “European champion of games of money and chance”.

Valued at 2.6 billion euros (2.4 billion francs), this operation would be the largest in the history of the FDJ, heir to the French lottery created in 1933 and listed on the stock market at the end of 2019.

Announced in January, the takeover bid was closed on Wednesday evening, more than a month ahead of the initial schedule, the FDJ having obtained the green light from the Competition Authority in in mid-September.

The results of the offering will be announced at market close on Thursday.

Considered a “major step” for the group by its president Stéphane Pallez, the acquisition of Kindred should allow it to strengthen itself in the online games market by becoming “a leading international player”.

Kindred Group, which employs approximately 2,500 people, is one of the world’s leading online gaming operators, with operations in Europe and Australia.

Its nine brands (Unibet, bingo.com, 32 Red, Maria Casino, etc.) enabled it to record a turnover of 1.21 billion pounds sterling in 2023 (1.45 billion euros).

In France, the acquisition of Unibet will allow the FDJ to become “the third operator in the competitive sports betting and online gaming sector”.

Last year, the FDJ already finalized the acquisition of ZEturf, the second largest operator in the French online horse racing betting market, for a company valuation of 175 million euros.

It also bought Premier Lotteries Ireland (PLI) in 2023, “for an enterprise value of 350 million euros”, becoming for the first time in its history the operator of a lottery abroad.

The completion of the takeover bid for Kindred remains subject in particular to the acquisition by FDJ of at least 90% of the capital.

In mid-September, the group indicated that “five shareholders (Corvex Management LP, Premier Investissement SAS, Eminence Capital, Nordea and Veralda), representing a total of 26.72% of Kindred’s outstanding shares, have irrevocably committed to contribute their securities to the offer”.

The group also acquired 1.11% of Kindred’s outstanding shares from Veralda in March.

This article was automatically published. Sources: ats / awp / afp

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