ANALYSIS – The change in the calculation rules for this nutritional logo, in force since January, penalizes certain products that were previously well rated. Heavyweights in the agri-food sector no longer hesitate to boycott it.
Seven years after its creation, the Nutri-score continues to make waves. After Bjorg, the dairy giant Danone is also preparing to remove the famous logo from its packaging, which is supposed to allow the nutritional quality of a product to be assessed at a glance. The latter will gradually disappear from the manufacturer’s dairy and plant-based drinkable products (Actimel, Domino, Hi-Pro, Activia, etc.) during the month of September.The revision of the Nutri-score algorithm, which places dairy and plant-based drinkable products in the beverage category, seems to us to be questionable from a methodological point of view: this development provides an erroneous vision of the nutritional quality of drinkable dairy products, does not support reformulation efforts and investments, and therefore causes confusion among consumers.“, justifies the group.
The dairy giant, which was one of the first players in the agri-food sector to promote…
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