Credit: The Desk
Cash Plus, a leading player in the field of financial services in Morocco, has just announced its investment in the startup SLE3TI through its investment structure Cash Plus VC, dedicated to supporting startups, learns- we.
SLE3TI, a company working in the distribution of everyday consumer products intended for local grocery stores, has now joined the innovative ecosystem of Cash Plus. Founded in 2020 by entrepreneur Ayoub Harij, SLE3TI brings together a solid base of more than 10,000 active grocery stores on its mobile platform, mainly located in Casablanca.
This strategic stake acquisition marks a crucial step for Cash Plus in its objective to expand its presence and diversify its activities in the constantly evolving sector of the distribution of everyday consumer products. SLE3TI has distinguished itself by offering a technological platform facilitating transactions between local grocery stores and suppliers of everyday consumer goods.
Thanks to its interface and functionalities specifically adapted to the needs of the local market, the SLE3TI application has succeeded in streamlining the procurement process, optimizing inventory and strengthening links between key players in the supply chain.
” We are delighted to join the Cash Plus family. Their expertise in financial services and their commitment to innovation are in perfect synergy with our mission to improve the operational efficiency of local grocery stores. Together, we will offer high value-added services, including money transfer and bill payment, to our thousands of daily users. “said Ayoub Harij, founder of the start-up.
For his part, Nabil Amar, manager of the Cash Plus VC fund, specified that “ The integration of SLE3TI into the Cash Plus VC ecosystem demonstrates our continued commitment to supporting innovative startups. This promising collaboration will strengthen our position as pioneers of innovation in financial services and allow us to bring significant added value to our customers by further simplifying their operations. “.
This acquisition marks a promising turning point in the Moroccan commercial landscape. She highlights the importance of synergy between established businesses and growing startups to foster innovation and economic growth. As Cash Plus welcomes SLE3TI to its ranks after taking stakes in Tawssil, a startup specializing in Last mile delivery, and Weego, an urban mobility startup, the future of consumer goods distribution in Morocco promises to be even more dynamic and exciting.
As a reminder, Cash Plus had recently launched the Tawssil distribution service in B2C relay points for e-merchants, allowing the sending of mail and parcels between individuals throughout Morocco, but also abroad. Its objective is to compete as much with the Al Amana service of Barid Al Maghrib, which holds the upper hand in the sector, as with the other average players or those confined to the so-called last kilometer segment.
