Médiamétrie will integrate the «preview»or viewing a series or a program on a channel’s platform before its broadcast on television, to the audiences of the programs concerned, the measurement institute announced on Wednesday. “If the total audience of the “preview” was already counted globally”that is to say in the overall audience of the channels, this data is “now available by program and added to the consolidated audience of each content, 8 days after its live broadcast”just like the «replay».
The first results “will be available to Médiamétrie customers on September 10” et “will concern the preview audience of programs broadcast live on the day of September 2”the institute said. This “detailed measurement of the “preview”” allows to adapt “once again to the behavior of the French and the evolution of content offerings”underlines in a press release Laurence Deléchapt, TV & cross media director of Médiamétrie.
This is a new step after the integration in 2020 of the audience achieved outside the home and/or on the move regardless of the screen, then in January 2024 of the audience achieved on internet screens at home, including in homes not equipped with a television. Médiamétrie will also begin to measure the audiences of Netflix and others in the first quarter of 2025, the institute told AFP, aiming in the longer term to measure “total video” concerning both traditional channels and platforms.
The Médiamétrie group, which processes more than a billion data points every day, says it achieved a turnover of 104.1 million euros in 2023, with clients including television channels, advertising agencies, agencies and advertisers. Médiamétrie measures “all points of contact” with television programs to restore the audience. That is, “all locations (home, away from home, on the move), all screens (television and internet screens – computer, smartphone and tablet), all timeframes (live, private recording, replay/preview overall and by program), for all French homes equipped with a television or not”.
