The Carrefour brand is launching a brand new loyalty program. Here's how to benefit from it every time.
For decades, Carrefour has been the leader in mass distribution In France. In 2025, the brand is innovating with a brand new loyalty program.
Carrefour, a consolidated superpower in 2024
In 2024, Carrfour remains a key player in the sector with nearly 5,000 points of sale in France. This therefore includes hypermarkets, supermarkets, convenience stores and e-commerce.
Founded in 1959, the group continues to innovate to meet to new expectations consumers in terms of prices. But also ecology and digital technology.
In 2024, Carrefour is strengthening its strategy around three main axes. Price accessibilityenvironmental commitment, and digitalization.
The group continues its fight for purchasing power by offering offers such as own brands (Carrefour, Simpl). And anti-inflation campaigns.
At the same time, the emphasis is placed on local products, bios and managers. With the ambitious objective of becoming a leader in food transition.
The brand is also accelerating on digital: food e-commercenotably via Carrefour Express Delivery. And partnerships with Uber Eats and Deliveroo are becoming a pillar of growth.
Conclusive tests
Carrefour is also testing innovations such as automated stores, payment services without cash register. And also artificial intelligence solutions to personalize the customer experience.
On an environmental level, the group is therefore continuing its commitment to reducing plastic packaging. But also food waste and the promotion of short circuits.
It is therefore aiming for carbon neutrality by 2040. Despite these initiatives, Carrefour remains faced with challenges, notably strong competition and the rapid evolution of consumer expectations.
However, its ability to adapt and son ancrage local allow it to maintain a solid position in the market. Moreover, a new test has just been put in place.
On January 4, 2025, the Dauvers editions website, specialized in the day before info-retail for more than twenty years, has revealed an important new feature for Carrefour customers. The launch of a new loyalty program called “Le Club”.
Carrefour launches a brand new loyalty program
According to Dauvers, this program constitutes a “advanced major and essential » thanks to its expanded scope. It therefore makes it possible to cover all Carrefour stores in France.
Whether small local businesses or large hypermarkets of 15,000 m². Holders of the “Le Club” card will benefit from two types of transactional advantages.
A 10% deferred discount on fruits, vegetables and Carrefour organic products (excluding promotions). As for holders of the Pass card, a paid payment card, they will benefit from enhanced benefits.
The discount rate increases to 15%, with a bonus specific on Tuesdaysoffering 15% off Carrefour private label brands. This new program replaces the traditional Carte Pass Days.
With the promise of being “more generous”. Until now, customers with the Pass Carrefour card could accumulate a prize pool of 3 euros for each tranche of 60 euros spent.
The establishment of “Le Club” marks the end of this system. What raises concerns among consumers accustomed to the old system.
Some fear confusion or dissatisfaction, while impacts are also anticipated for in-store teams. Before its national deploymenta two-day test phase is planned at the Carrefour hypermarket in Soissons.
Hi, I'm Ruben, the new web editor at Tuxboard.com. Freshly graduated from a journalism school in Paris, I am passionate about media news, television shows and sociology. I am enthusiastic about sharing with you my articles and my analysis of the news on Tuxboard.
