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>> E-commerce in Vietnam expected to exceed USD 25 billion by 2025
| E-commerce shows impressive growth of 25% in 2023 |
| Photo : CTV/CVN |
Trân Quôc Bao, deputy general manager of KIDO Group and executive director of the group's E2E (Entertainment & E-Commerce) channel, said that in the first three months of implementing online sales, the company has worried about the results obtained. However, today the majority of its revenue comes from e-commerce, proving that this is a good direction to go.
Nguyên Lâm Thanh, representative of TikTok Vietnam and vice president of the Vietnam Digital Communications Association, said that the implementation of the TikTok platform and TikTok Shop aims to support the government, businesses and workers at home. era of digital transformation while bringing Vietnamese products closer to consumers.
In practice, TikTok's initiative to launch the OCOP (One Commune One Product) marketplace has highlighted Vietnamese agricultural products and reduced the digital gap between rural and urban areas. Under this program, citizens are encouraged to organize a livestream session every Saturday to showcase their products, successfully reaching 5 million people.
In June 2024, this initiative was expanded and renamed “Pride of Vietnamese Products”. Over the past six months, 10,000 businesses have been supported to post their products on TikTok Shop under hashtags such as #VietnameseProductPride or #OCOP.
As a partner of the Ministry of Industry and Trade in organizing various programs, TikTok is committed to supporting e-commerce initiatives and helping the ministry introduce Vietnamese manufacturers' products to the consumer community .
Hoàng Thi Tân, director of Tam Tra Thai cooperative, said her cooperative has been actively engaged in promoting its products on online platforms such as Zalo, TikTok, Facebook and its website. Currently, around 40% of its production is marketed via these digital platforms.
Breakthrough Opportunities
The adoption of information technology and digital transformation also provide breakthrough opportunities for the collective economic sector and cooperatives in Thai Binh province. With more than 800 cooperatives and cooperative groups, the province is actively working to strengthen the connection between supply and demand, improve competitiveness and build sustainable value chains for its flagship products.
Tran Van Toan, Chairman of the Thai Binh Cooperatives Alliance, announced that in 2024, the Alliance will focus on digitalization of product registration, evaluation and classification processes.
Experts noted that Vietnam is one of the fastest growing countries in e-commerce, with an average growth rate of 25% per year, ranking among the top in ASEAN.
According to Lai Viet Anh, deputy director of the Vietnam E-commerce and Digital Economy Agency of the Ministry of Industry and Trade, the rapid growth of e-commerce is accompanied by challenges such as competition concerns, counterfeit products, intellectual property violations and unequal corporate participation.
Regarding the future of e-commerce, Lai Viet Anh stressed the importance of developing human resources and sustainable e-commerce. This requires a balance between the interests of consumers and businesses, large and small businesses, as well as domestic and foreign companies. This balance will allow Vietnam to reconcile its economic growth objectives with its social and environmental ambitions.
VNA/CVN
