(Agence Ecofin) – The Chinese business-to-business platform Alibaba began its expansion in Africa in 2018. She is now investing in a 3e countries on the continent.
Alibaba, the Chinese B2B online commerce giant, has officially launched its platform in Morocco. The ceremony, organized in partnership with the Moroccan Confederation of Exporters (ASMEX) and the Moroccan Agency for the Development of Investments and Exports (AMDIE), was held on Wednesday in Casablanca.
Réda Chraibi, technical director of Clementia, the Moroccan company partner of Alibaba on this project, explains that the platform will not be transactional for the Moroccan market. The Chinese firm will simply put the companies in contact, so that negotiations and transactions take place directly between them.
Alibaba has also adopted a fixed subscription model, with no percentage deduction from the turnover generated. Subscriptions offer various options, including marketing services, but the cost remains the same regardless of the volume of business achieved by the Moroccan company.
This establishment follows the deployment of Alibaba in Rwanda in 2018 and in Ethiopia in 2019. In the report “ Payments and E-commerce in Africa 2024 », Lithuanian fintech Nikalupe predicts that 40% of the African population will purchase goods and services online by 2025, up from 24% in 2020 and 13% in 2017. Additionally, the number of African e-shoppers is expected to reach 519.8 million in 2025, for a compound annual growth rate (CAGR) of around 17%.
The size of the African e-commerce market is expected to increase from USD 30.71 billion in 2024 to USD 45.72 billion in 2028, an increase of almost 49% in just 4 years. To take full advantage of this dynamic, Moroccan companies will have to adapt to international standards in order to maximize their presence on Alibaba and remain competitive with suppliers from other regions.
Adonis Conrad Quenus
Edited by: Feriol Bewa
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