Audi’s Electric SUV Is Selling Poorly, Factory Could Close

Audi’s Electric SUV Is Selling Poorly, Factory Could Close
Audi’s Electric SUV Is Selling Poorly, Factory Could Close

The Audi e-tron, which has since become the Q8 e-tron, is about to bow out. The German manufacturer is considering ending production prematurely due to a sharp drop in demand. The Brussels plant, where the electric model is manufactured, could also close its doors.

The Audi Q8 e-tron is about to bow out

First presented as the Audi e-tron in 2018, the electric SUV was designed to “ do not shock » the brand’s traditional clientele. Halfway between a Q5 and a Q7, the Q8 e-tron has exactly the same DNA as the thermal vehicles of the Ingolstadt firm. But six years after the model’s first steps, Audi is faced with a sharp drop in demand for the Q8 e-tron.

The car that allowed the automaker to enter the electric era is no longer appealing. The arrival of the Q4 e-tron and Q6 e-tron has done a lot of harm to the large SUV. They are less expensive and offer better performance, particularly in terms of autonomy. The Q8 range is experiencing a sharp decline that the company explains by a ” Overall decline in orders in the luxury electric segment ».

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And the Brussels factory too

There aren’t that many customers who can afford to buy such a model. Those who should have already done so, and you don’t renew a model that starts at €89,100 every 2 years. It’s therefore not surprising to learn that the brand plans to prematurely stop production of its large electric SUV. As if that weren’t enough, Audi could also close its factory in Brussels.

The German company believes that the Belgian site is facing ” long-standing structural challenges “The costs of the plant are high and a possible transformation is out of the question due to its proximity to the city centre. The management of Audi Brussels is currently in discussions with the unions to try to find solutions, but the complete cessation of activities is on the table.

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