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Lidl is a key figure in hard discount not only in France, but throughout Europe. For years, the brand has continued to comply with the requirements to remain among the best. Even today, it seems that the distribution giant plans to launch a new concept. With this innovative action, the chain could well become the leader in this sector.
Lidl continues its road to success
The Lidl adventure began in 1930. 1989the stores invaded the France to settle there permanently. Indeed, consumers in France have been won over by the brand's high-quality and economical offerings.
The magazine Les Echos Start recalls that in 2010feeling a decline in form, Lidl decided to change strategy. He invested in creating happier, more colorful stores. The owners of the brand have also strived to offer products that are truly interesting for the buyer.
Since this redesign, Lidl stores have experienced a meteoric rise in France. In 2012they only had 4.2% market share in his hands. In August 2022Kantar estimates show that they are recording 7,6%. For comparison, Aldi only has a 2.8% market share.
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It turns out that Lidl does not intend to be satisfied with this already phenomenal success. Today, the brand imposes its vision on its competitors who are forced to follow its pace. However, it seems that the latter is already preparing its next burst of brilliance. This unique action which will make people talk about Lidl around the world takes the form of new stores.
Pilot stores to bring a revolutionary idea to life
The information site Retail Detail reveals some juicy news about Lidl. Belgian journalists report that this retail giant has established a DIY store in a Polish shopping center. More precisely, it is the city of Bytom which welcomed this new concept.
During the month of July, the Hungary also saw the arrival of a store of the same type. Consumers in Biatorbágy can now visit a Lidl store, but totally dedicated to marque ParksideDIY specialist.
These two outlets are presented as pilots. However, the brand is particularly discreet regarding the follow-up it intends to give to this launch. Remember that Lidl has been carefully promoting the Parkside brand for a year now. He invests a lot in the items offered by this retailer.
PARkside, the new star of Lidl
It is true that since confinement, the DIY sector has experienced significant growth. Many French people have discovered a passion for work. Lidl has decided to ride the wave by launching a major campaign around Parkside products. The discount leader has even enlisted Arnold Schwarzenegger to advertise it.
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This brand has more than a thousand objects, all geared toward DIY. In fact, you have 1100 articles Parkside, all available in Lidl stores. Screwdrivers, saws, hammers, everything you need for DIY is available at Lidl via Parkside. It therefore seems logical that the brand would dedicate a few stand-alone stores to it.
