In 2023, “we pleaded for the creation of a French platform supported by our sector against the domination of the American giants,” recalled Thierry Marx on Tuesday.
The Banque des Territoires has joined forces with the hotel reservation platform project led by the president of Umih Thierry Marx, and will bring together all the employers' organizations in the sector, the head of the leading hotel organization announced on Tuesday. -catering, at the annual congress in Lyon.
Last year, “we pleaded for the creation of a French platform supported by our sector against the domination of American giants. It was about defending our margins, our French art of living, promoting our establishments and promoting our territories”recalled the leader during the opening of the 72nd congress of the Umih. “I consulted with many stakeholders throughout the year. Everyone encouraged us to continue moving forward on this path. Several platform models have been offered to us by tech companies”he continued.
“In a few days, the Banque des Territoires will bring with us the initiative to bring together around the UMIH, the GHR (group of hotels and restaurants of France, another employers' organization in the sector editor's note) and the GNC (national group of hotel chains ) to move this project forward”announced Thierry Marx. “Our most valuable tradition, the one that unites the hotel and restaurant industry, lies in our ability to adapt and reinvent ourselves”estimated the leader, in front of more than 600 members of the organization.
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Opened by the mayor of Lyon Grégory Doucet, the Umih congress is being held until Thursday, with the theme this year of technological advances, in particular artificial intelligence. While the Minister of Tourism Marina Ferrari is expected on Thursday to conclude the congress, Thierry Marx deplored that“no clear action plan or concrete financial support has been mentioned to help players in the sector and adapt to the expected move upmarket” by the new ministerial team. He notably mentioned the need for support for small businesses in their digital transition, “uncertainty” around the reduction in cost reductions, the reduction in learning aid or the fact that no measures have been announced for the housing of seasonal workers.
The boss of the Umih du Rhône Thierry Fontaine, for his part, mentioned the motions of censure filed by the opposition on Monday against the Social Security budget, threatening the current government, judging that this “would still plunge us into uncertainty and tension”. He also mentioned the “burning debate on meal vouchers, transformed into shopping cart vouchers”ensuring that the sector will know how to “mobilize to find the right solution”.
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