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Glass deposit to be tested in Brittany from 2025

Glass deposit to be tested in Brittany from 2025
Glass deposit to be tested in Brittany from 2025

The glass deposit system will be tested in Brittany, Pays de la Loire, Normandy and Hauts-de-France from May 2025, announced the outgoing government and the eco-organization Citeo on Wednesday, who hope to eventually “generalize” it on a national scale.

“From May 2025, 16 million French people will be able to buy consumer products in reusable packaging in large food retailers in four major regions in the west and north of France,” Citeo said in a press release. It will be Citeo that will create its standardized reusable packaging.

Fruit juices, preserves…

The main products concerned, according to the government: beer bottles, but also fruit juice bottles, as well as jars of canned food. The production of these packages is planned from October 2024, according to Citeo, which is counting on the installation of collection devices in stores from March 2025.

This initiative “is based on an observation: the increase in glass prices last year, during the energy crisis,” the government said at a press briefing on Wednesday evening. In addition to the environmental benefits of the approach, which is much less energy-intensive than producing new bottles, food industry players also hope to partially rebuild their margins.

The amount of the deposit has not been disclosed.

The 30 million targeted packages will be cleaned in the Bout’ à Bout’ laundromat in Carquefou, near Nantes, supported by the State as part of the France Relance plan. The amount of the deposit that will be paid to encourage consumers to return their containers has yet to be determined. The financial envelope available within the eco-organization to develop reuse is around 450 million euros over six years.

While this practice has struggled to develop in recent years, the government is counting on “a significantly different scale” this time, and an approach simplified by the large number of collection points.

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