the art of English spinning

Should we laugh or cry about it? For 48 hours, social networks, automobile site discussion forums and Whatsapp loops of lovers of beautiful cars have been talking about nothing but that. This is a video where the English manufacturer Jaguar shares its new visual identity. The least we can say is that it is devastating, cutting ties with the past. A British citizen posted that “Jaguar sells cars to wealthy people, not Teletubbies“. Another visibly disappointed said his Jag had lost 90% of its value.

For thirty seconds, we can see a group of young people dressed colorfully (yellow, orange and red) and visibly marked by the “woke” culture performing a choreography that is difficult to understand, except that Jaguar wants to break the codes and reinvent itself. Either ! This is not the first time that this legendary part of the United Kingdom has sought to transform itself, but there is undoubtedly a more elegant way to do it.